Front-end engineer with 11 years across streaming, marketplaces, and AI products at Sky, Roku, and Property Finder, operating at technical-lead level. Owns front-end architecture, performance, and delivery end to end, and has led multi-territory platform consolidations, GraphQL/BFF layers, and production LLM features from design through launch. Promoted repeatedly into technical leadership, mentoring engineers and setting engineering standards across teams.
Growth Engineering team at Property Finder, the largest real estate marketplace in the UAE. Owning SEO, performance, and feature development for user acquisition.
$ highlights
01Drive SEO optimization across the core website, cutting search page load time by 33% and achieving record share of voice in organic search. Recognized by the CEO as an exceptional result.
02Lead the UGC (User-Generated Content) features, agent Q&A and property reviews, from initial design through to production: content pipeline, moderation system, and frontend display.
03Coordinate SEO strategies with 5+ external stakeholders for third-party applications.
04Mentor 2 junior engineers on React, TypeScript, and performance patterns.
$ stack
React · TypeScript · Web Performance · SEO · SEMrush · Node.js · Go · AWS
Front-end engineer on Roku's web platform. Built AI-powered customer support UI and shared web frameworks consumed across 10+ device platforms.
$ highlights
01Technical lead for Roku's AI-powered support chat; the vendor's published case study reports 48% AI containment, with chat rising from 30% to 43% of support contacts while phone fell from 70% to 57%.
02Architected scalable media web frameworks adopted by multiple product teams across 10+ device platforms.
03Integrated multi-LLM routing (Claude, GPT-4) over retrieval on Roku's knowledge base into production support flows.
04Mentored 3 junior developers and contributed to platform architecture decisions.
Front-end engineer across five streaming products (Sky GO, NOW TV, NOW, Peacock TV, Sky Showtime) on web, desktop and TV devices. Owned the BFF / GraphQL middleware where the FE consumed it directly. Progressed through three engineering levels over the tenure, promoted from SD1 to SD2 to SD3.
$ highlights
01Promoted twice over the tenure, advancing from SD1 to SD2 to SD3 as technical scope and leadership grew.
02Technical lead on the FE side of the European consolidation that collapsed 12 territory apps into 2 unified platforms (83% less code to maintain).
03Built a GraphQL/BFF layer the FE owned end-to-end, cutting API roundtrips and dropping response times by 50% at 99.9% uptime.
04Shipped and maintained the front-end of 5 streaming products (Sky GO, NOW TV, NOW, Peacock TV, Sky Showtime) across web, desktop and TV devices.
$ stack
React · TypeScript · Electron · Redux · GraphQL · Apollo · Web Performance · AWS · Kubernetes · Redis
Joined as a software apprentice and was promoted to junior front-end engineer. Worked on data-heavy analytics web apps, owning UI for political-data tools and CMS-driven sites, and picked up CI/CD and AWS where it unblocked FE delivery.
$ highlights
01Started as a software apprentice and was promoted to junior front-end engineer as delivery responsibility grew.
02Built the front-end for 8+ analytics web apps used by political-data teams; sole web developer on several flagship projects.
03Led Drupal 8 migrations, modernizing legacy templating and FE delivery for content-heavy sites.
04Designed the FE for the Pangea data matching platform, a UI processing 10M+ records daily with sub-second interactions.